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Operation Pink Unicorn – Finding the Impossible For Panasonic Avionics

The Challenge: Panasonic Avionics needed a rare breed: an aircraft engineer with highly specific licenses, capable of demanding physical work, AND belonging to a protected category (disability, refugee, etc.) Think finding a pink unicorn in a snowstorm.

The Landscape: Months of fruitless searching, zero meaningful progress, a frustrated client and a seemingly unfillable role.

Enter Fractal:

  • The Brief: Fractal engaged an Italian-based recruiter who grew up on an airforce base, and so had spent their lives surrounded by the talent Panasonic were trying to hire. The brief with the client was carried out a specialist in this very specific field, someone able to understand the nuances of the role and the unique candidate profile.
  • Rapid Candidate Identification: Within a week, Fractal presented two highly qualified candidates, both meeting the stringent technical and protected category criteria.
  • The Difference: LinkedIn is a tool, not the strategy. We deployed tenacity, strategic networking, deep research and patience. And found the needle in the haystack.
  • Navigating the Labyrinth:  Complex client internal processes took time, and as you’d expect from a quality provider, we acted as a crucial bridge, maintaining consistent engagement with the candidate, addressing concerns, and ensuring their continued interest.
  • Overcoming Hurdles: Challenging legal requirements for hiring within protected categories necessitated meticulous attention to detail. We managed the hiring process and all associated documentation, ensuring full compliance.

The Result: A successfully filled “unfillable” role, a delighted client, and a testament to Fractal’s ability to engage specialist recruiters whose expertise and networks allow them to find “pink unicorns.”

“This role was causing us real pain. We needed a radically different approach. Fractal’s ability to deliver relevant candidates was remarkable – they succeeded where many others had failed. We’ll definitely be using them again for our most challenging briefs”
– Cherie Harmsworth, Talent Acquisition EMEIA & APAC

Want your own pink unicorn? Connect with Fractal. We deliver where others can’t.

 

 

 

 

 

 

 

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James Jenkins

Advisor

James is senior TA professional with over 20 years experience in leading brands across agency, RPO and in-house talent acquisition.

With extensive experience designing and leading global RPO solutions for Cielo and KornFerry, James has spent the last 7 years in-house in senior leadership roles for Accenture and Google, delivering high volume, high tech and innovative recruiting solutions within EMEA.

His passion remains being an advocate for the role of talent advisory, influencing workforce planning and data led recruiting efforts to support business growth. He also has great hair.

Steph Robson

COO

With 5 years at a global leadership development consultancy under my belt, where I managed large-scale talent programmes, I then spent 8 years in the recruitment world. My journey took me from agency recruitment to internal talent acquisition, and RPO onsite with a global media giant. I've had the pleasure of working with organisations ranging from ambitious startups to large enterprises. I’m driven by helping drive growth and performance, and my sweet spot to do that is by combining my passion for operational excellence and my commitment to delivering fantastic service to every organisation I partner with.

Mark Lee

CEO & Founder

With 25 years of experience in the recruitment industry, I have built global outsourcing businesses, owned successful recruitment agencies, and advised cutting-edge recruitment and tech start-ups, helping them scale and secure funding. My journey includes investing in numerous tech companies, completing a management buyout (MBO), and authoring a book.

Driven by a passion for innovation and social impact, I founded Fractal, inspired by the comment that I was "too much of a socialist to be a recruitment business owner"—the highest compliment I’ve ever received.

Paul Flavin

Amercias Lead

Paul has 25 years in the recruitment industry, 12 of those spent in-house leading Talent Acquisition functions for companies like PwC, Accenture and Deloitte in the UK.

In the US, Paul led recruitment functions for global financial services organisations like Credit Suisse, Macquarie and SitusAMC in the Real Estate industry.

He then spent 5 years leading Search, Recruitment Process Outsourcing and Recruitment Projects for Korn Ferry, delivering results for a range of leading brands across industries and various functions.

For 3 years prior to working with Fractal, Paul set up a US based Search and Project recruiting business delivering leadership search for companies as diverse as high-growth, Tech start ups through to Paramount+ and Dentsu in the media and marketing sectors.